iPhone 17 Series & All-New iPhone Air Launch – Apple’s Latest Revealed (and DesignSkinz Has Them Covered)

Apple just dropped its “awe dropping” September event, unveiling not one but four new iPhones: the iPhone 17, a surprise iPhone 17 Air, and the powerhouse iPhone 17 Pro and iPhone 17 Pro Max. There’s a lot to be excited about – from an ultra-thin design on the iPhone Air to beefed-up cameras and bold new colors across the lineup. In this blog post, we’ll break down all the new features, design changes, colors, and specs of each device in the iPhone 17 family. And of course, we’ll show how you can personalize and protect your new iPhone with DesignSkinz’s premium skins and cases. (Spoiler: We’ve got laminated matte and gloss finishes and perfect-fit wraps ready for every model!)

Read on for a fun yet detailed rundown of Apple’s latest iPhones – and learn why DesignSkinz is the best way to give your device a custom look (we’ll even compare DesignSkinz vs dbrand, DecalGirl, Skinit and more). Let’s dive in!

Meet the iPhone 17 Lineup – Four Models, One Big Launch

Apple’s 2025 lineup consists of four models this year :

 

• iPhone 17 – The standard model (5 colors, starting at $799).

• iPhone 17 Air – New! Ultra-thin “Air” model (4 colors, $999).

• iPhone 17 Pro – High-performance Pro (3 colors, $1,099).

• iPhone 17 Pro Max – Maxed-out big screen Pro (3 colors, $1,199).

Each new iPhone 17 comes with 256 GB of base storage (double last year’s entry capacity) and sports the latest Apple A19 chips (A19 or A19 Pro) for faster performance . All models also feature larger displays with slimmer bezels – giving you more screen without a bigger phone footprint . And great news for selfie lovers: an upgraded front cameralets you take landscape selfies while holding the phone vertically, no awkward arm contortions needed !

In the following sections, we’ll highlight each model’s standout features and specs, then talk about how you can deck them out with premium phone wraps and cases. Let’s start with the baseline iPhone 17.

iPhone 17: Bigger Screen, Better Camera, Bold Colors

 

iPhone 17 comes in five fresh colors – black, lavender, mist blue, sage green, and white – all showcased on its durable glass-and-aluminum design. The standard iPhone 17 gets some serious upgrades that make it anything but “basic.” First off, the display grows to 6.3 inches (up from the previous 6.1″) thanks to thinner borders . It’s a Super Retina XDRscreen with ProMotion up to 120Hz, meaning silky-smooth scrolling and animations – a feature previously reserved for Pro models . Your Instagram feed and games are about to look super slick.

Apple also boosted durability: iPhone 17 uses Ceramic Shield 2 glass on the front (and improved tough glass on the back), which delivers 3× better scratch resistance than before . So it’s more likely to survive keys in your pocket – but you’ll still want a skin or case for extra protection (more on that soon!).

Camera upgrades are a big theme. The iPhone 17 now features a 48MP Dual Fusion rear camera system (wide and ultra-wide lenses) . Both rear cameras are 48 megapixels – a first for a non-Pro iPhone – enabling sharper photos and a new optical-quality 2× telephoto zoom using the main sensor . In simpler terms, you can zoom in without losing much detail, just like having a third lens . The main camera also promises better low-light performance and vibrant colors, while the ultra-wide lets you capture sweeping landscapes or fun group shots.

Up front, Apple introduced the Center Stage 18MP selfie camera on all iPhone 17 models . This front camera has a wider field of view thanks to a unique square sensor, so it can automatically keep you centered and even switch to landscape orientation (while you hold the phone vertically) to fit everyone in the frame . Say goodbye to the old “rotate your phone” dance for wide selfies – portrait or landscape, the iPhone will handle it. It also supports 4K HDR video with impressive stabilization for vloggers and FaceTime calls where you’re always in frame .

Performance-wise, iPhone 17 runs on Apple’s new A19 chip, delivering faster speeds and improved efficiency over last year. Combined with iOS 26 (which brings new AI-powered features and customization), this phone will feel snappy whether you’re playing games or multitasking. Battery life also gets a boost; Apple advertises all-day battery life with faster charging support, so you can juice up 50% in about 20 minutes with a high-watt charger.

Here’s a quick look at the iPhone 17 specs & features at a glance:

 

• Display: 6.3″ Super Retina XDR (120Hz ProMotion, up to 3000 nits outdoor brightness).

• Chip: A19 Bionic (next-gen Apple silicon for great performance).

• Cameras: Dual 48MP rear cameras (Wide + Ultra-Wide) with 2× optical-quality zoom; 18MP Center Stage front camera for landscape selfies .

• Design: Aerospace-grade aluminum frame, Ceramic Shield 2 front (3× scratch resistant) ; enhanced durability.

• Battery: All-day battery life, fast charging (50% in ~20 min with 40W adapter).

• Colors: Black, Lavender, Mist Blue, Sage Green, White .

• Storage: 256GB or 512GB options (starts at 256GB base) .

• Price: Starting at $799 (for 256GB) .

Why You’ll Love It: iPhone 17 is a fantastic all-rounder. You get a smoother display and better cameras without paying Pro prices. The new colors are fun (that lavender and soft sage green are real eye-catchers), and it’s built to handle daily life with more durability. It’s an ideal choice if you want the latest Apple tech in a reliable package.

DesignSkinz for iPhone 17: To keep your iPhone 17 looking fresh, DesignSkinz already has custom-fit iPhone 17 skins ready to go. Our premium phone wraps will protect that beautiful glass back from scratches and add grip, all without adding bulk. Whether you want to enhance the sage green with a textured matte clear skin or completely transform the look with a carbon fiber or galaxy-themed wrap, we’ve got you covered. Our skins are precision-cut for the iPhone 17’s new camera layout and antenna lines, and they’re available in laminated matte or gloss finishes to match your style. Prefer a case? We also offer iPhone 17 cases that are slim, stylish, and fully compatible with wireless charging and all the new features. With DesignSkinz, you can customize your iPhone 17 on day one – no one will have a device quite like yours!

iPhone 17 Air: The Thinnest iPhone Ever Takes Flight

Move over, MacBook – Apple now has an “Air” in the iPhone family! The iPhone 17 Air is a brand-new model and it’s stealing the spotlight as Apple’s thinnest iPhone ever . How thin? Just 5.6 mm slim – about 25% thinner than typical iPhones – and incredibly light in the hand . Despite its svelte profile, this phone is a heavyweight in features and performance.

The impossibly thin iPhone 17 Air (just 5.6 mm!) balances between two fingers. Despite its slender build, its titanium body is the most durable Apple has ever made. Apple achieved the iPhone Air’s razor-thin design by using a Grade 5 titanium frame with an innovative internal architecture . The titanium gives it strength and a premium look – in fact, the iPhone Air has a polished, high-gloss mirror finish on the metal that looks absolutely stunning . It comes in four sophisticated finishes: Space Black, Cloud White, Light Gold, and Sky Blue . These colors, combined with that mirror-like titanium, almost make the phone look like a piece of jewelry. (Don’t worry, if bling’s not your thing, you can slap a skin on it – more on that soon!)

Despite being ultra-thin, iPhone 17 Air is more durable than any previous iPhone . Apple did a couple of things to achieve this: first, the Ceramic Shield 2 glass covers both the front and the back of the phone (a first for iPhones, which typically had just glass on the back) . This special glass (with a new coating) is tougher against scratches (3× better) and makes the back far more crack-resistant . Second, that titanium frame isn’t just for looks – it exceeds Apple’s own bend test requirements, meaning it’s built to avoid the bendy phone problem . So, thin does not mean fragile here.

The iPhone Air has a 6.5-inch Super Retina XDR display – slightly larger than the regular iPhone 17’s screen . It also supports ProMotion 120Hz refresh and even an Always-On display mode, just like the Pros . Plus, it reaches 3000 nits peak brightness outdoors (the highest of any iPhone), so you’ll have no trouble seeing your screen on sunny days . Basically, it’s a big, beautiful display in a super slim device.

Under the hood, the iPhone 17 Air is a beast: it’s powered by the A19 Pro chip – the same top-tier processor as the Pro models . Apple also included two new specialized chips: the N1 (for next-gen Wi-Fi 7, Bluetooth 6, and improved wireless connectivity) and the C1X cellular modem, which is faster and more power-efficient than previous modems . Together, these make the Air the most power-efficient iPhone ever . In plain English: it’s super fast and sips battery gently, aided by software smarts like an Adaptive Power Mode in iOS that learns your usage patterns .

Speaking of battery – you might wonder, “A phone this thin, does the battery last?” Impressively, yes. Thanks to a high-density battery and space-saving measures (like an **eSIM-only design, dropping the physical SIM tray to free up internal room) , the iPhone Air still achieves all-day battery life. It even has the longest battery longevity relative to size, and Apple calls it “fantastic all-day battery,” meaning typical use should easily get you through the day on a charge .

On the camera front, iPhone Air packs a versatile 48MP Fusion camera system. It has a custom 48MP Main camerathat effectively gives you four lenses in one: it can shoot at the native 1× wide angle, a slightly cropped 28mm and 35mm focal length for classic looks, and a 2× optical-quality telephoto (using the central 48MP sensor to zoom without losing detail) . It also has an Ultra-Wide lens (also likely high-megapixel) for 0.5× wide shots, though Apple emphasizes the Main lens’s flexibility in their marketing. The result is you can capture everything from huge group photos to nicely zoomed portraits with one slim phone. Low-light performance is excellent too, with a large sensor and improved image processing to retain detail and reduce noise. For portraits, the Air even automatically captures depth data so you can add portrait blur after taking the shot – no fancy multi-camera needed . And yes, the Center Stage 18MP front camera is here as well, so your selfies and video calls get that auto-framing magic .

To sum up the iPhone 17 Air key highlights:

• Design: 5.6 mm thin (!), titanium frame (polished mirror finish), Ceramic Shield glass on front & back (super durable) .

• Display: 6.5″ Super Retina XDR (120Hz, Always-On, 3000 nits peak brightness) .

• Performance: A19 Pro chip + N1 wireless chip + C1X modem for top performance and efficiency .

• Cameras: Dual cameras – 48MP Main (wide, 28mm, 35mm, 2× telephoto) + Ultra-Wide; 18MP Center Stagefront camera .

• Battery: High-density battery, all-day battery life despite thin design (eSIM-only frees internal space) .

• Special: Includes the new Action Button (customizable side button, like on recent Pro models) for quick actions and camera launch .

• Colors: Space Black, Cloud White, Light Gold, Sky Blue (all with glossy titanium finish) .

• Price: Starts at $999 (256GB) .

Who is iPhone Air for? Anyone who’s ever wished their phone could be thinner and lighter without sacrificing performance. The iPhone 17 Air feels like holding a piece of the future – it’s sleek, modern, and powerful. It’s perfect for people who value a pocket-friendly profile (no more bulging jeans) or just love the cutting-edge design. It’s also a conversation starter – “Whoa, is that the new Air? It’s so thin!” is something you’ll probably hear.

DesignSkinz for iPhone 17 Air: Now, if you’re lucky enough to get the iPhone Air, you’ll probably want to both show it off and protect it. DesignSkinz has you covered there. Our iPhone 17 Air skins are engineered to fit this unique device flawlessly – including precise cutouts for the dual cameras and the new plateau-shaped camera bump. A skin is a fantastic idea for the Air because it adds grip to the titanium (which can be a bit slick due to the gloss finish) and defends against scratches, all without adding any noticeable thickness. You chose the Air for its slim profile – a DesignSkinz wrap preserves that feel (unlike a bulky generic case). You can opt for a clear skin if you want that Sky Blue or Light Gold color to shine through, or choose from our thousands of designs to make your Air truly yours. From carbon fiber textures to custom artwork, our skins use premium vinyl with a protective laminate (matte or gloss) so the design stays vibrant and won’t fade or rub off. And if you do prefer a case, check out our iPhone Air cases – ultra-thin, form-fitting cases that complement the Air’s design while adding drop protection. Bottom line: DesignSkinz lets you enjoy the iPhone Air’s beauty with peace of mind that it’s protected in style.

iPhone 17 Pro & Pro Max: Pro Performance, Triple Cameras & Max Battery

For power users and mobile photographers, Apple’s iPhone 17 Pro and iPhone 17 Pro Max are the cream of the crop. These two share most features, with the Pro Max simply offering a larger display (6.9″ vs 6.3″) and an even bigger battery for the longest battery life ever on an iPhone . Let’s explore what makes the Pro models special:

iPhone 17 Pro (and Pro Max) sport a striking new design with a “plateau” camera bump and come in three finishes: Deep Blue, bold Cosmic Orange, and a classic Silver. The design of iPhone 17 Pro/Pro Max got a refresh. Apple crafted a new brushed aluminum unibody chassis for these phones, using a lightweight 7000-series aluminum alloy . The back has a distinctive “plateau” – a raised section milled directly as part of the chassis – that houses the triple cameras and internal components . This integrated design isn’t just for looks; it creates extra space internally for a larger battery and also forms part of a new vapor chamber cooling system. In short, the entire body helps dissipate heat from the high-performance A19 Pro chip, allowing the Pro models to run faster for longer (great for intense gaming or 4K video editing) without overheating . The result is up to 40% better sustained performance under heavy load compared to the previous gen . So if you push your phone to the max, the 17 Pro won’t break a sweat.

Like the Air, the Pro and Pro Max have Ceramic Shield 2 glass on the front and back, giving enhanced scratch resistance (3×) and far better drop protection on the rear than earlier iPhones . They also feature the Action Button (customizable) in place of the old mute switch, so you can trigger shortcuts, camera, etc., with a press. And yes, the charging port is USB-C (finally standard across the lineup), which makes it convenient to use the same cable as your other gadgets.

The displays on Pro models are top-notch: 6.3-inch on iPhone 17 Pro and 6.9-inch on Pro Max . Both are Super Retina XDR OLED with ProMotion (adaptive 1–120Hz) and Always-On capability, and they match the iPhone Air with up to 3000 nits brightness outdoors – easy to view even under the sun. Watching HDR movies or playing games on these screens will be a joy, with rich colors and smooth motion.

Now, let’s talk cameras, because the Pros are truly “pro” in this area. The iPhone 17 Pro/Max feature a triple 48MP camera system: Main, Ultra Wide, and an all-new Telephoto lens . Apple says these three lenses give you the equivalent of eight focal lengths to work with ! Practically, here’s what that means:

 

• The Main camera (48MP) handles your 1× shots with superb clarity, improved low-light ability, and now can shoot at 28mm and 35mm focal lengths as well (like the Air, offering some nice framing options).

• The Ultra Wide (48MP) covers dramatic 0.5× field of view for architecture, landscapes, or creative close-ups (also great for macro shots).

• The Telephoto is the star: it offers up to 8× optical-quality zoom, the longest ever on an iPhone . This roughly corresponds to a 200mm equivalent focal length – great for capturing far-away subjects or getting a tight crop on a portrait without moving. For context, previous iPhones maxed out at 3× or 5× zoom, so 8× is a big leap. It opens up new possibilities, from snapping wildlife to getting clear shots at a sports game from the stands. (We expect this 8× zoom uses a periscope-style lens system to fit in the phone.) There’s also a mid-telephoto ~4× (100mm) option that is ideal for portraits .

 

All three rear cameras benefit from an updated Photonic Engine (Apple’s image pipeline) that leverages AI for sharper details and more accurate colors, especially in challenging lighting . And the Center Stage front camera (18MP) is the same across all iPhone 17 models, so Pro users also get the cool auto-framing selfies and dual-recording capability .

Video creators will be thrilled: iPhone 17 Pro and Pro Max support new pro video formats like ProRes RAW and Apple Log (for high dynamic range footage), and even a feature called genlock that helps synchronize multiple cameras on a film set . Essentially, these iPhones can slot into professional video productions more seamlessly than ever. For the average user, this means the camera is extremely capable – even if you’re not shooting a Hollywood movie, your TikToks, YouTube vlogs, and family videos will look fantastic. And with those zoom levels, you can get really creative with angles and composition.

Let’s bullet out the iPhone 17 Pro / Pro Max highlights:

 

• Build & Design: Aluminum unibody with integrated vapor chamber cooling ; Ceramic Shield 2 on front and back (improved scratch and crack resistance) . Water and dust resistance (IP68) continues, of course.

• Performance: A19 Pro chip (6-core CPU, 5-core GPU with neural accelerators) – the fastest chip in any iPhone . Designed for high sustained speeds with cooling. Great for gaming and AR. Runs Apple Intelligence (AI features) smoothly.

• Display: 6.3″ (Pro) or 6.9″ (Pro Max) OLED, 120Hz ProMotion, Always-On, 3000 nits peak brightness .

• Cameras: Triple 48MP system – Wide, Ultra Wide, Telephoto (up to 8× optical zoom) . Advanced night mode, macro, and Smart HDR improvements. 18MP front camera (Center Stage, 4K60 video).

• Battery: Larger batteries than ever. iPhone 17 Pro Max has the longest battery life of any iPhone ever (thanks to new battery tech). Both support fast charging (about 50% in 20 minutes with Apple’s 40W charger) .

• Extras: Action Button for custom shortcuts, USB-C port (finally universal charging!), improved 5G and Wi-Fi 7 support (likely similar N1 chip as Air for wireless).

• Colors: Deep Blue, Cosmic Orange, Silver – a smaller but striking color palette . The orange is especially unique and playful, while the blue is elegant.

• Prices: iPhone 17 Pro from $1,099, Pro Max from $1,199 (both starting at 256GB) .

Why choose Pro? If you want the absolute best iPhone experience – be it the photography/videography capabilities, the gorgeous big display (especially on the Max), or knowing you have the most powerful chip and longest battery – the Pro models are for you. They’re geared towards enthusiasts, professionals, and anyone who doesn’t mind paying a premium for top-tier tech. Plus, if you love large phones, the Pro Max’s 6.9″ screen is like a mini cinema in your pocket.

DesignSkinz for iPhone 17 Pro / Pro Max: With great power (and price) comes great responsibility to protect your device! DesignSkinz offers iPhone 17 Pro skins and iPhone 17 Pro Max skins that shield that aluminum body from scratches and fingerprint smudges, without hiding the premium look. In fact, you can enhance it – for instance, apply a matte black skin on a Deep Blue phone to create a cool two-tone effect when light hits the camera plateau, or go bold with a textured design that complements the Cosmic Orange. Our skins are meticulously measured for the slightly different size of the Pro vs Pro Max, ensuring a perfect fit around the triple cameras and edges. They’re easy to apply (no bubbles, no residue on removal) and provide a layer of protection against everyday wear and tear. If you’re the type who skips cases to enjoy a slim phone, a premium phone wrap from DesignSkinz is a must-have for your Pro or Pro Max. And if you do want more protection, check out our custom iPhone 17 Pro Max cases – we even let you customize a clear case with a skin insert, so you get the best of both worlds (impact protection + custom design).

 

Why DesignSkinz Skins Are Superior

When it comes to personalizing your phone, there are plenty of options out there – but DesignSkinz stands apart. Here’s why:

• Endless Design Choices & Customization

  We don’t just stick to basic textures. With DesignSkinz, you can pick from hundreds of curated designs or even upload your own artwork or photos to create a one-of-a-kind wrap. Whether it’s a picture of your pet, a custom color combo, or your own brand artwork, we make it happen.

• Matte & Gloss Laminated Finishes

  Every skin is available in your choice of laminated matte or glossy finishes. Matte gives you that stealthy, fingerprint-resistant look, while gloss adds vibrant shine. The extra laminate layer also means better scratch resistance and long-lasting color.

• Precision Fit, Premium Materials

  Our skins are cut from automotive-grade vinyl that hugs every curve with exact precision. Each wrap is designed down to the millimeter for your specific device — from the camera cutouts to the button placement. They apply bubble-free, remove cleanly, and look like they were built into the phone itself.

• Maximum Coverage, Case-Friendly

  Our wraps cover more of your device for complete style and protection, including tricky areas like the new Action Button and the camera plateau. And don’t worry — they’re fully case-friendly, so you can pair your skin with a case if you want added drop protection.

• Fast, Friendly Service

  We’re a passionate team that treats every customer like VIP. Need help picking a style? Wondering how a design will look on your device? Our support team is quick, helpful, and personal. Plus, we ship fast — no weeks of waiting.

• Affordable, High Value

  With DesignSkinz, you’re not just getting a protective wrap — you’re getting a premium customization experience at a competitive price point. We even run bundle deals, so you can grab a matching skin and case together for less.

In short: DesignSkinz gives you the complete package — endless style options, premium quality, perfect fit, and customer-first service. Once you try one of our wraps, you’ll see why so many people trust us to keep their devices looking fresh and unique.

 

Wrap-Up: Time to Make Your New iPhone

Truly Yours

 

Apple’s iPhone 17 series and the new iPhone 17 Air have truly raised the bar – whether you’re excited about the bigger and brighter screens, the jaw-dropping thin design of the Air, or the pro-level camera zoom on the Pro Max, there’s something for everyone in this lineup. As you gear up to pre-order (they’re all available on September 19th, per Apple’s announcement ), don’t forget to plan how you’ll protect and style your new device.

DesignSkinz is here to help you hit the ground running with your iPhone 17. We have a full collection of iPhone 17 skins, iPhone 17 Air skins, Pro and Pro Max skins, and cases available right now, sized and cut perfectly for Apple’s latest models. You can match your personality with endless design options – from minimalist textures to vibrant graphics – all while keeping your phone safe from scratches and wear. Our premium phone wraps with matte/gloss finishes will make your device stand out in a sea of look-alike iPhones.

Ready to wrap your iPhone 17 in style? Head over to DesignSkinz’s Latest Collections and find the perfect skin or case for your new iPhone. Treat yourself (and your phone) to the ultimate customization experience. With DesignSkinz, your iPhone 17 will not only be cutting-edge – it’ll be uniquely yours. Enjoy your new device, and happy styling!